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Discussion groups | Political Campaigns, Top to Bottom: Data, Door Knocking and the 2018 Midterms

September 19, 2018 @ 4:00 pm - 5:30 pm

Week two: Targeting Voters: Big Data at the Local Level

How do campaigns, with more personal data on voters available than ever, decide who to target to win? How can this data be used in traditional campaign activities like canvassing? Kelly Dietrich is joined by John Hagner, partner with Clarity Campaign Labs, and Jason Perkey, vice president at JVA Campaigns and political consultant for TargetSmart. Hagner oversees consulting and strategic service offerings, working with clients like the Democratic Governor’s Association, EMILY’s List and the Democratic Congressional Campaign Committee. Perkey works for the nation’s leading data, technology and consulting firm and has been involved in local, state and national political campaigns for over a decade, including Barack Obama’s 2008 presidential run.

About Fall 2018 discussion groups: Technology has transformed every aspect of the modern political campaign, from polling to messaging to fundraising and beyond. Kelly Dietrich, founder of the National Democratic Training Committee (NDTC) and KU alumnus, leads a discussion group series on the midterm elections and their intersection with tech and data. Dietrich and his guests will glean real-world examples from the midterms as they happen, offering audience members an unparalleled look at the inner workings of today’s campaigns.


September 19, 2018
4:00 pm - 5:30 pm


Dole Institute
2350 Petefish Drive
Lawrence, KS 66045 United States
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