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Social, Text, Email, Digital, Mail and TV: Communicating with Voters of Every Age
October 3, 2018 @ 12:00 am
For decades, the mainstay of any political communication plan was TV and mail. Now, digital and social media advertising are challenging the supremacy of the old ways and offering cheaper alternatives for candidates to communicate with even more specific voters. How are these tools being adopted on local campaigns? How do they change a campaign’s priorities and relationship with its supporters? Kelly Dietrich is joined in conversation by Valerie Martin, co-founder of Silversmith Strategies, and Danielle Winterhalter, managing director of SpeakEasy Political. Specializing in fundraising, campaign management and media, Martin has also managed two U.S. Senate races and worked in fundraising on Sen. Claire McCaskill’s 2006 upset victory in Missouri. Winterhalter owns experience as a campaign manager, policy director and political consultant for Democratic candidates, progressive causes and labor organizations.