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Targeting Voters: Big Data at the Local Level
September 19, 2018 @ 12:00 am
How do campaigns, with more personal data on voters available than ever, decide who to target to win? How can this data be used in traditional campaign activities like canvassing? Kelly Dietrich is joined by John Hagner, partner with Clarity Campaign Labs, and Jason Perkey, vice president at JVA Campaigns and political consultant for TargetSmart. Hagner oversees consulting and strategic service offerings, working with clients like the Democratic Governor’s Association, EMILY’s List and the Democratic Congressional Campaign Committee. Perkey works for the nation’s leading data, technology and consulting firm and has been involved in local, state and national political campaigns for over a decade, including Barack Obama’s 2008 presidential run.